JUUL Agrees to $112.7 Million Settlement with New York to Combat Teen Vaping



In a significant development in the battle against teen vaping, JUUL, a leading vape manufacturer, has agreed to pay $112.7 million to the state of New York to help young New Yorkers quit vaping. The company has reached a $462 million legal agreement with six states and Washington DC over its alleged role in contributing to the rise in underage e-cigarette use.

Led by Attorneys General Letitia James of New York and Rob Bonta of California, the company will also be required to treat synthetic nicotine as actual nicotine, limit the amount of purchases an individual can make, and not use anyone under the age of 35 in advertising.

Lawsuit Against JUUL

A lawsuit was initiated in November of 2019 against the company by James for allegedly misleading consumers about its product and glamorizing vaping to youth. The settlement was reached after more than two years of litigation.

According to the New York Department of Health, one in five high school students in the state reported vaping in 2020. The vaping epidemic is a serious concern, and the settlement will help the state of New York take significant steps to address the issue.

Settlement Details

The $112.7 million payout will be used to help young New Yorkers quit vaping. This will include funding for prevention programs and education initiatives aimed at reducing the number of young people who vape.

The five states joining New York in this agreement are California, Colorado, Illinois, Massachusetts, and New Mexico. The settlement requires JUUL to pay $7.5 million to each of these states.

JUUL has also agreed to implement a number of changes to its business practices, including treating synthetic nicotine as actual nicotine, limiting the amount of purchases an individual can make, and not using anyone under the age of 35 in advertising.

Impact on Vaping Epidemic

“JUUL lit a nationwide public health crisis by putting addictive products in the hands of minors and convincing them that it’s harmless — today they are paying the price for the harm they caused,” said Attorney General James. “Too many young New Yorkers are struggling to quit vaping and there is no doubt that JUUL played a central role in the nationwide vaping epidemic. Today’s agreement will help young New Yorkers put their vapes down for good and ensure that future generations understand the harms of vaping. I thank my fellow attorneys general for their collaboration on this effort to protect the health and well-being of our communities.”

The vaping epidemic has been a growing concern for years, and it has become a significant public health crisis. This settlement will help to address the issue by providing funding for prevention programs and education initiatives aimed at reducing the number of young people who vape.

Conclusion

The $112.7 million payout by JUUL to the state of New York is a significant development in the battle against teen vaping. The settlement will help young New Yorkers quit vaping and will provide funding for prevention programs and education initiatives aimed at reducing the number of young people who vape. The settlement also requires JUUL to make significant changes to its business practices, including treating synthetic nicotine as actual nicotine, limiting the amount of purchases an individual can make, and not using anyone under the age of 35 in advertising.

FAQs

  1. What is JUUL?
    JUUL is a leading vape manufacturer that has been accused of contributing to the rise in underage e-cigarette use.

  2. What is the settlement between JUUL and the state of New York?
    JUUL has agreed to pay $112.7 million to the state of New York to help young New Yorkers quit vaping. The company has also agreed to implement a number of changes to its business practices, including treating synthetic nicotine as actual nicotine, limiting the amount of purchases an individual can make, and not using anyone under the age of 35 in advertising.

  3. What impact will the settlement have on the vaping epidemic?
    The settlement will provide funding for prevention programs and education initiatives aimed at reducing the number of young people who vape. It also requires JUUL to make significant changes to its business practices, which will help to address the issue of teen vaping.

  4. What states are included in the settlement?
    In addition to New York, the settlement includes California, Colorado, Illinois, Massachusetts, and New Mexico.

  5. Why is the settlement important?
    The vaping epidemic is a significant public health crisis, and the settlement is an important step in addressing the issue. The funding provided by JUUL will help young people quit vaping, and the changes to the company's business practices will help prevent future generations from becoming addicted to e-cigarettes.

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